“When an angel becomes a fallen angel, it retains something from its angelic phase; that is the residue that the demon must bear.” Agustín Fernández Mallo, General Theory of Garbage Zu Atrapatu Arte (Trashvertising) is a multidisciplinary project that uses sculpture and painting to simultaneously address two concepts: “branded” garbage as waste and the “auratic” residue of the brands themselves. The works resulting from this project are the fruit of an approach to found and random objects, critical commentary, and a paradoxical process that seeks to transform detritus by stripping it of its semiotic discourse, but at the same time dignifying it and returning it to its original place. Context Trashvertising, from the English words trash (waste) and advertising, attempts to analyze how waste can be used for advertising due to the communication capacity and power of a particular brand. Brands continue to maintain their semiotic power even when they are simply waste packaging outside their original context. According to Fernández Mallo's General Theory of Trash: “When a child appropriates an empty bottle of bleach to turn it into a soccer ball, desecrating the hysterical culture of safety and the risk of toxic materials, that improvised ball retains something of its status as a toxic bottle—not surprisingly, any drops of bleach could stain his pants or blind him.” By desecrating a brand and bringing it into the context of art, it retains its ‘toxic’ promotional and advertising status, whose semiotic essence could be neutralised or at least veiled through artistic processes of manipulation and remixing. This is the intention of a project that seeks to recycle artefacts laden with perverse intangibles and turn them into artistic material, attempting to distance them from their promotional essence.